Partnerships, selectively.
Saltcraft is a food and travel brand. It's also a working example of how I build things.
I'm Heather Ritchie. I've spent 20 years building and scaling businesses, usually as the person making sure everyone else can do their best work. I built Saltcraft the same way: a clear point of view, a lean production system, and close attention to the details nobody notices until they're missing.
Alongside the editorial work, I partner with a small number of food, hospitality and lifestyle brands that want a stronger brand and smarter growth.
Brand & content strategy
Positioning, voice, and an editorial engine that actually ships.
Growth & marketing systems
Acquisition, lifecycle, and the operating rhythm behind measurable growth.
Editorial collaborations
Recipes built around your products, destination guides, and co-created series on Saltcraft.
Media kit and audience numbers on request. It starts with a conversation. Tell me what you're building and where it's stuck.
